How effective will be the core customers Haitao delineated order

Order Council (Merchants Association) is an enterprise product channels an important means to expand, with the ordering of the success, the product can help the country's distribution channels and ultimately to market. However, with the overwhelming will of the convening order, order will be "mass response" scenario has been rare. Now, businesses and dealers more vigilant components, fewer components of trust. I have participated in many national organizations, ordering manufacturers, orders will be heated atmosphere, to the site many people jostling throng. Business-to-order arrangements will be very smooth process, performance programs, product demonstrations, receptions and other sectors to discuss a chain, each link are in place. However, when the order will be the end of the final signed contract customers order only a few. After looking at the satiated and dispersed the customers, business CEOs and shook his head: Why are today's order will do the wind, little rain?

Sigh as the boss sent a lot of companies invested hundreds of thousands of costs, in the end look at affordable for a lively drama, ended in failure 绔圭鎵撴按涓?満绌? Why do many people attending the closing of the small? Enterprises are meters out of the cycle without rice? The author summed up the order would deal an effective way.
1, will do more work before, the quality assurance to the Client

Pre-preparation work is top priority, companies will order a lot of preparatory work before, from the order will be held on time, venue, size, material preparation, the main push products, the media are ready for cooperation, everything is ready, only a strong wind. Next, is how to find a dealer.

Someone to find the right place, everyone has their own survival territory, has its own survival habits. As a dealer, they are year-round cruising between the enterprise and the market. Markets have any problems, they are extremely sensitive. What product to make money, what products to boost its profile are well aware of. Enterprises should look for these at the local dealer is a sound marketing network, and have control over end-market goals. Follow the "little a face, point side with the" principle, the so-called point of the major markets and customers, focusing on visits; the so-called surface that scatter a large network, the largest range of good looking customers.

1, through the influential national newspaper advertising market to attract dealers.

This newspaper ads aimed at a wide range of this, the enterprise can not capture, hidden behind the potential dealers in the market by means of advertising investment, "dig" out. Advertising this good and bad, the advantage of publishing a wide range of information spread fast. Downside is that there is no objective, easy to communicate to the competitor signal. Therefore, the release of newspaper advertising orders will generally be held in the first half, only to dealers about the time left, not enough time to prepare for competition. Choice of media should be considered the scope of the order will have a choice for media release.

2, through professional marketing, media articles to attract dealers eye.

This form of marketing is generally in the professional or trade magazine published in newspapers and professional guidance to the product-related articles, highlighting the product's market potential, through the soft target groups are informed about the operation of this product will be able to get the interests of the point. Article generally emphasizes the company's unique business philosophy, the product's unique selling point and a huge market space for development. Reading professional marketing magazine distributors are local business a long time, large-scale power, network-wide, to do a better dealer, market their new ideas and marketing ideas are more attention is focused on looking for distributors.

3, through trade associations to find distributors.

To master a large number of industry trade association resources, through trade associations to establish a good relationship, be able to learn the latest industry information crucial to grasp the dynamic to the industry, found that the industry's best network resources. Such as participating in trade fairs, fairs and other industry gatherings, usually such a meeting could attract many domestic industries have powerful businessmen and merchants to come into line, businesses can order the meeting will be posted on the invitation, will target customers will be invited to the ordering site .

4, the focus of market visits by salesmen looking for distributors.

This form is proactive, enterprise salesman visited the market in the country, focusing on the industry by visiting a local dealer, investment preferential order to convey corporate policy and corporate full support. Typically, each market has a "big distribution" exist, they may be agents of a brand, it may represent more than one brand, these big strong local market strength and market capacity, the goal is to order the candidates will be invited.

And this part of the dealer has a high reputation in the local, easy to find, so these large, corporate business people can call in advance the form of communication, discuss cooperation ahead of intent, and they will be invited to the ordering site. In the order will be a good atmosphere more conducive to business development officer for major clients.

Second, will the focus of man-mark, delineation of core customers

According to pre-ordering customers to participate in data collection, general, business should be combined with feedback from business people to visit and telephone communication of information, classified the customers, in which the market area for dealers, distributors, dealers size and strength development potential, classified A, B, C class of customers, and according to the classification, in order to send service personnel will be the focus of follow-up A, B class of customers, taking into account the C class of customer.

Type of customer market areas where the overall strength of the potential can be developed

A class of clients strong corporate focus on overall strength of the market have a strong intention of cooperation

Class B market customers an integrated business plan to develop stronger cooperation with a strong intention

C class customer enterprise scheme, the market overall strength of the general intention of the general cooperation

In the above classification, the three division of the above criteria, provided that they meet one of the conditions, can be classified as the appropriate customer category, and according to each customer's situation, formulate appropriate negotiating strategy, to send the appropriate personnel in the order of business will the focus of follow-up. Through painstaking work ahead will be the main customers will call to order the scene, the next major effort will be used in the ordering site.

No permanent friends, only permanent interests. Take good care of each and every merchant site, because they are the God of Wealth business. From the living, to food, to the scene of the guide. Site in order to create enough atmosphere will display the latest products companies to explain clearly preferential order policy. Order to attract customers interested in the scene is the headache for many enterprises. Now the industry highly competitive market, the real things to attract customers, such as policy support, incentives and so can not say that is not high, some companies reward order to achieve a certain amount of cars, back to the form are endless. Peel these things make sense as long as the distributor of the most fundamental thing you want is quite clear, as long as they meet this most bottom line, they will on products of interest.

Analysis, dealers marketing a product is nothing more than to maximize their own interests. View this product on the market prospects of the adequacy of profits, is there room for development, to see whether a company has a forward-looking market foresight and ability to grasp the market. Know what customers want, we lead from a few areas, clear and detailed explanation, I believe that a smart distributor will not have profits and potential product and let go of.

In the order will be on-site, pay attention to the guest's demeanor and the seriousness of lectures, which later played a good role in the negotiations. Remember that the more unruly and demanding customer the more likely it is the cooperation of the target customers, because they know the product to know more on the product's profits and market prospects of understanding more clearly the risk of post-Products will be smaller, and the greater the chances of business cooperation. Therefore, we should be reporting on these types of customers the most sincere treatment, patiently answered their questions, and arrange for staff to follow up specific business.

Third, after the timely follow-up, reached an

Intention of the dealer is always the last to leave, arrangements for the departure of participants is also key to deal with contract signing distributors and dealers do not want to be treated equally, and some companies have done so before, to eat us, drink us and the result did not sign anything, go back to their own. Came the company's shuttle service, and to produce a strong contrast, have been even after the client is likely to result only in bathing, guests will think on this approach, after the nurse to talk about what type of service training.

Dealers are very sensitive to the same dealer has signed a psychological, not Man for me, just look at people who think of disadvantages to more harm than good, so return the arrangements must not run out of steam or wealth differential, told of the language and some small food arrangements way will warm hearts, big money spent taking the time to spend each of their customers in a few dollars, will serve a notice of intention not to harvest. To know the emotional investment is able to return for signing the return.

End of the meeting does not mean the end of ordering, because the most important revenue amounts do not need to assign special personnel to plan ahead to implement the large distributors have to keep an eye by the CEOs, small businessmen to the customer service department or marketing department can, and because sometimes a birthright or a big customer attention to face, this is the key to meeting concluded, we all see it from a summation of how to communicate and promote the late, remember not to let financial direct call, many companies that signed contracts , deposit paid, followed by the financial catch is perfectly justifiable or logical models. Say the truth, it is very difficult to recover by Di things shall the average person can push and push are, Yin Wei Huan dealers and your company has not established formal relations services, not a particular knowledge, Caiwushihe came in the first paragraph Hou , after the reconciliation of purchase or when to implement, pre-marketing people must be looking at, that so far all models arrive to conduct the transfer.

Delineated dealer is very simple, as long as the organized, the implementation of place usually has a good result, but also a good investment skills is only a representation, the final decision outcome and growth of the investment or the company's integrity and strength, and the operator full implementation and services in place, there is no such as security, order and prosperity will only be short-lived.







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Ningbo CHIC - Yum CRC show "weapon"

"Innovation, upgrading, integration and development" as the theme of the thirteenth Ningbo International Fashion Fair on Oct. 22 in Ningbo International Convention and Exhibition Center opened, a 4-day exhibition officially opened to meet the P Plus guests. CHIC exhibition area of 45,000 square meters, exhibits covering the apparel, garment machinery, fabrics and accessories, clothing, etc. on the middle and lower reaches CAD industry chain, attracted a total of 56 countries from around the world and regions, 28 provinces City a total of more than 9660 domestic and foreign buyers and professional traders to be the procurement, negotiation, up to six thousand times the number of visitors.




Hangzhou Yum Kai Union also coordinated the body 100 together Starlink software participated in the CHIC and the work of local well-known equipment manufacturers in Ningbo, "Friends locomotive" join the festivities - a total booth cooperation through mutual the influence of shared clients brand. Bright and spacious exhibition hall in the fifth coming and going, our booth doing my part to become the most popular museum, "site", while we indulge in a corner booth, but still can not stop the customers come here especially. Or 32 in groups or alone, merchants a one followed. Simulated assembly line next to explain the presentation, discussion area cooperation in the deliberations, Jie Shiyi send crowded, bustling scene.




According to incomplete statistics, RF125 factory management system has been around the world more than 500 different product categories of the successful implementation of large-scale clothing enterprises, accumulated more than 120,000 users online using the system. After the implementation of foreign and domestic companies testing and feedback analysis, RF125 system is similar software on the market today are quite advanced and improved products. Real-time master Factories pulse, simple operation, a general increase in production efficiency by 30% or more, the price was only able to achieve the same effect of one-tenth of hanging system. As the old saying says: advance preparation of its profits. Do you have "Swordsman" ambition, but could not do anything while keeping a low profile? That now, you catch it on the "production management tool!"









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Dealers sustained growth Quartet

Dealers, a fight in the battlefield at the forefront of sales in China, an unshaken front-line positions in the strikes, and similar groups. They set up a regional market network and sales model, is the most simple marketing theory, and the most appropriate mode of China's national conditions and practice of marketing. They are warriors in bloody fighting in the smoke; they are heroes to win the loyalty of consumers favor the desperately hard work, determined to fierce competition in the cut his way through, and lay half of the country. Ebb Tide, the beginning is real gold. Face a new round of competition, from a strategic perspective, dealers should be sustained and rapid development, to achieve the ultimate profit, must have a clear strategic thinking. Manufacturers and consumers as the key link between the dealers have a pivotal position, however, by conventional reasoning can think of the direction of the same competitors will, over time, only caught on among the homogeneous competition. Therefore, we need not by a long and strike, to avoid the conventional way. The Art of War goes: surprise, Gongqibubei. From business risk, survival mode, development strategy, sustainable profitability to four continuous growth model framework dealer to differentiation strategy to achieve the ultimate profit development.

First, operational risks

First of all, in the new economic environment of the liquor dealers, the biggest risk is from the market. To supermarkets under the terminal, chain and other large-scale emergence of a variety of ways, there are manufacturers with Direct, direct marketing and other forms of intervention, combined with competition among liquor products from the original property has been well-known brands of wine and between competition, promoted to more new products to enter the competition more intense, more saturated market, dealer profits plummet. Faced with such a large number of liquor dealers a "wolf before, after Tiger Balm, the traps are more heavily surrounded by" the scene, their living environment do not optimistic.

Second, the dealer's risk from the agent factory there. Manufacturers regular Yahuo, out of stock and the market flooded with fakes, and more significant part of the liquor manufacturers, after the market do a good job, it's frequently staged "burning bridges, bad faith," the event, dealers regardless of their own compared to the ability of even the best, for liquor manufacturers, but also just a vulnerable group only, not withstand the liquor manufacturers from a violent storm.

Finally, the dealer's business risks, in addition to agents from the market and manufacturers, more or from its own. Many of China's current liquor dealers, the overall prevalence of the perfect sales network channels, not really full control channels and terminals; same time, the dealer is one of the most cohabitation group, qualities and abilities are uneven, making Bai Jiu Xin selection of products with little in-depth research and analysis of the development in Shichangzhanlue also appears on the experience of too Yu, weak technology. The core of the overall regional market less competitive.

Second, survival mode

Know thyself, know yourself. To liquor market competition out homogenization of "Red Sea", liquor dealers should first have full knowledge of their own, fully understand its mode of existence. Only by understanding yourself and understanding the wine market, understand the manufacturer, identify your surroundings, as well as imminent or has problems, so as to devise strategies.

For a long period of time among the white wine enterprises are to occupy a place at top speed in the market, the product quickly to market among the sales channels to create a more complete and obtain the advantages of Distribution Issues and market share, must be dealers in marketing the network to rely on the cooperation of channels, through a network of dealers good resources, and relatively more mature marketing channels quickly mobilize regional markets, dealers at all levels, the wholesaler, as a Chinese liquor marketing channels the power of the most basic, but the survival of liquor dealers and the commercial value basis, it is the liquor business by the demand for the channel came into being.

Thus, according to the core values of liquor dealers - end retail outlets, product diversion and distribution, we can clearly see that because distributors have a network of different regional markets, distribution capabilities and the control of different resources for different customers, usually divided into batches of total dealer and distributor.

Among them, the total market has a strong network of dealers, with the depth distribution of abilities and skills, and local supermarkets, shopping malls and hotel has a large catering business, a sound regional market network management system, clear that maintenance of the network Establish customer data importance. The survival mode is to sit on best-selling liquor brand in the same time, agents of other products to get more profits. Strong distributor network strength and strong liquor brand is easy to form a strong combination between the tendency to dream of a better win-win sales.

The second installment of the relatively weaker dealers will usually sell well in the distribution of products, a better grasp of some profit short-acting products, in order to increase capital accumulation, and efforts to develop the surrounding area. Second installment of the most fatal flaw is that dealers do their small-scale in the market, only to see the immediate benefits, blind in no time on market research to develop the network.

Both batches of total dealer or distributor, in seeking to maximize profits while should grasp the following points:

1, in a competitive environment, free replacement of the runway is a little bigger and the dealer;

2, distribution, market development must be in depth analysis and consideration, remember that reckless act;

3, to further develop and market expansion, we must dare to cross-sectoral thinking, cross-sectoral integration, the introduction of amateur play bold, daring play different business reference.

Third, development strategy

Liquor dealers, in order to achieve sustained profitable growth, simply grasp the "fast, accurate and relentless, singular," four points:

Fast -

Be quick, to the regional market faster network construction, market competition, rapid strike, sales strategy, rushed the upper, the agile enterprise profit growth as the first element;

Rapid expansion around the market, the formation of radiation and its coverage;

銆??蹇?鎵╁紶閲嶇偣娓犻亾锛岃繀閫熸帉鎻＄粓绔紝杩涜鍏ㄦ柟浣嶇殑绠＄悊锛屽悓鏃舵洿瑕佸姞寮哄鎴峰叧绯荤鐞嗭紝寮哄寲缁忛攢鍟嗚嚜韬殑钀ラ攢鏈嶅姟銆?br />
銆??鍑嗏?鈥?br />
銆??瀵逛簬鏁翠釜甯傚満鐨勬笭閬撶綉缁滄搷浣滆鍑嗙‘锛屽缁堝潥鎸佷笉鎵撲环鏍兼垬锛?br />
銆??缁堢鏋勫缓绠＄悊瑕佸噯纭紝鍥犱负鐩墠涓浗鐨勭櫧閰掕惀閿?粛鐒舵槸澶勫湪鍐宠儨缁堢鐨勬椂浠ｏ紝缁堢琚彁楂樺埌涓?釜鍓嶆墍鏈湁鐨勯珮搴︺?鍥犳锛岀櫧閰掔粡閿?晢鏃㈣淇濊瘉鐧介厭娓犻亾鍚勪釜鐜妭鐨勭晠閫氾紝锛屽鍏惰繘琛岀簿鑰曠粏浣滐紝鍚屾椂鍙堣寮哄寲鐧介厭鍝佺墝鐨勭鐞嗘垬鐣ワ紝瀵逛簬鍙ｇ钀ラ攢鏇存槸瑕佽繘琛屼笉鏂殑鍔犲己锛?br />
銆??鐙犫?鈥?br />
銆??褰撴柇涓嶆柇锛屽弽鍙楀叾涔便?闈㈠澶嶆潅鐨勫競鍦虹瓥鐣ュ拰绔炰簤鐜鐨勬尝浜戣寮傦紝鐧介厭缁忛攢鍟嗗繀椤绘灉鏂殑鍋氬嚭鎶夋嫨锛屽潥鎸佸姫鍔涙嫇灞曘?鍧氭寔鎺ㄥ箍銆佸潥鎸佽惤瀹炴斂绛栥?闈㈠闂锛岃繀閫熸壘鍑虹棁缁撴墍鍦紝姣笉鐣欐儏鐨勮В鍐筹紝涓?墤灏佸枆鐩存寚闂鏍稿績銆?br />
銆??濂団?鈥?br />
銆??鏈ㄦ《鐞嗚鏄湁瀹崇殑锛屾垜浠鍋氱殑涓嶆槸寮ヨˉ鐭澘锛岃?鏄簲璇ュ彂鎵紭鐐癸紝寮哄寲宸紓锛屽洜姝わ紝瀵逛簬缁忛攢鍟嗙殑缁忚惀绐佺牬锛屾垜浠鍋氱殑涓嶆槸缁х画鐣欏湪绾㈡捣涔嬩腑鎼忔潃锛岃?鏄簲璇ヨ繘涓?鐨勫姹傝嚜韬樊寮傚寲锛屾壘鍑轰笌鍚堜綔浼欎即銆佷笌甯傚満銆佷笌娑堣垂鑰呬箣闂寸殑鍒╃泭鍏宠仈鐐癸紝鎵惧嚭鏈?牴鏈殑淇′换鐐规墍鍦ㄣ?

銆??鍥涖?鎸佺画璧㈠埄

銆??鐧介厭缁忛攢鍟嗙殑鎸佺画鎬ц耽鍒╁彂灞曪紝鍦ㄤ簬璁捐鍜屾瀯寤轰互浜т笟闆嗙兢涓轰笟鎬佺壒寰佺殑涓绘祦娑堣垂浣撶郴锛屼粠鍐呰?澶栧湴浣撶幇浜у搧瀵规秷璐硅?鐨勭粓鏋佸叧鎬?紝褰㈡垚渚涖?閿??杩愩?瀛樸?杞殑杩愯惀鏋舵瀯锛屾墦閫氫骇涓氶摼锛屼娇缁忛攢鍟嗚嚜韬嫢鏈夊法澶х殑璧㈠埄绌洪棿銆傚洜姝わ紝缁忚惀杞瀷锛屾槸缁忛攢鍟嗘寔缁耽鍒╃殑鏈潵鍙橀潻涔嬭矾銆?br />
銆??绗竴锛岀粡閿?晢閫氳繃鑷垱鍝佺墝鏉ラ檷浣庤繘璐ф垚鏈紝澧炲姞浠锋牸绔炰簤鍔涳紱鍑忓皯瀵瑰埗閫犲晢鐨勪緷璧栵紝鎻愰珮璧勬簮缁煎悎鍒╃敤鐜囷紱涓鸿嚜宸遍暱鏈熷埄鐩婄殑鎴樼暐璋冩暣鎵撲笅鍧氬疄鍩虹锛屼互寮哄ぇ鐨勮惀閿?兘鍔涳紝鎺屾彙甯傚満涓诲姩鏉冦?

銆??绗簩锛屽缓璁捐嚜鐢辩綉缁滐紝浠ヨ繛閿佸簵绛夊舰寮忔嫇灞曡嚜宸辩殑娓犻亾甯傚満锛岃鐧介厭缁忛攢鍟嗚嚜韬殑鍙戝睍鏇村叿鏁翠綋鎬с?绯荤粺鎬с?

銆??绗笁锛屽疄鐜扮粡閿?晢鐗╂祦涓績鐨勮亴鑳斤紝鑷繁鎷ユ湁浠撳簱銆佽繍杈撳強鐧介厭鍟嗗搧鐨勯厤閫佽兘鍔涳紝瀵逛簬鏁翠釜娓犻亾鍙互瀹屾暣鐙珛鐨勮繘琛岃繍浣溿?

銆??绗洓锛岀粡閿?晢瑕佹兂鍋氬ぇ鍋氬己锛屽繀椤诲舰鎴愪簰鍔紝缁勫缓鎵瑰彂鍟嗚仈鐩熴?闆跺敭鑱旂洘绛夛紝寮哄己鑱旀墜锛屽埄鐩婂叡浜?

銆??绗簲锛岀伒娲荤殑澶勭悊鍚勭鍒╃泭鍏崇郴锛屽疄琛屾贩鍚堝紡鍙戝睍锛岃繍鐢ㄦ柊鍨嬫笭閬撹惀閿?ā寮忥紝寮哄寲鑷韩鍚勬柟闈㈢殑鍔垮姏锛屾墦閫犵粡閿?晢鑷繁鐨勫搧鐗屻?







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Compilation of the stack of parameters passed and amended

In Win32 compilation, we often have to deal with, and Api, another will often use their own prepared with parameters similar to Api's subroutines, this article is to describe the process in the subroutine call parameter passing concepts and analysis. General in the program, passing parameters is carried out through the stack, that is, the caller to be passed to the subroutine (or callee) parameters onto the stack, subroutine stack out the corresponding value in another use, such as that if you want to call SubRouting (Var1, Var2, Var3), compiled the final code may be

push Var3
push Var2
push Var1
call SubRouting
add esp, 12

That is, first of all the parameters of the caller onto the stack, then call the subroutine, in complete, as the stack number of the previous indentation is no longer useful, the caller or the callee must be a party to the stack pointer before the call to amend the state. Parameter is the first into the far right or far left of the first stack into the stack, as well as by the caller or the callee to modify the stack must have agreed, or will produce incorrect results, that is, before I use "may" The reason the word: language in the agreement calling subroutines are different, their differences as follows:

C SysCall StdCall Basic Fortran Pascal
Parameter from left to right yes yes yes
Parameters from right to left yes yes yes
The caller stack is cleared
Allows the use of: VARARG yes yes yes

VARARG that the number of parameters can be uncertain, one example is the C in the printf statement, in the table, StdCall definitions have a place to show that if StdCall use: VARARG when cleared by the caller stack, but in the absence of: VARARG when removed from the stack by the caller.
In Win32 compilation, have agreed to StdCall way, so we have to be used when the program started. Model stdcall statement. In other words, the API or subroutine, the most right parameters into the stack first, then return when the subroutine is responsible for correction in the stack, for example, if we want to call the MessageBox in this API, because it is defined as MessageBox (hWnd, lpText , lpCaption, UType) so in the program to be used this way:

push MB_OK
push offset szCaption
push offset szText
push hWnd
call MessageBox
...

We do not have the time to return with an API add sp, 4 * 4 to fix the stack, because this has been done by the MessageBox in this subroutine. In the Windows API, the only special API is wsprintf, the API is a C agreement, which is defined wsprintf (lpOut, lpFormat, Var1, Var2 ...), so we should use:

push 1111
push 2222
push 3333
push offset szFormat
push offset szOut
call wsprintf
add esp, 4 * 5

The following is the subroutine talk about how to access parameters, because the default operation of the register on the stack have ESP and EBP, and ESP is the stack pointer, can not be borrowed to use, so the general use of EBP to access the stack, assuming that a call There are two parameters, but also push the first argument before the stack pointer ESP is X, then press into the two parameters of the ESP for the X-8, process started call instruction, call instruction the return address onto the stack, this time ESP for the XC, then already in subroutine, we can begin to access the parameters using the EBP, but to restore order to return the value of EBP, we then need a push ebp-come, first saved EBP value, then ESP for the X-10, then the implementation of a mov ebp, esp, under the right picture can be seen, in fact, at this time [ebp + 8] is the parameter 1, [ebp + c] is the parameter 2. In addition, the local variable is defined in the stack, and their general location on the push ebp saved EBP value in the back of the address of local variables corresponding to 1,2, respectively [ebp-4], [ebp-8], the following is A typical subroutine, you can complete the first argument minus the second argument, which is defined as:

MyProc proto Var1, Var2; has two parameters
local lVar1, lVar2; there are two local variables

Note that the two local variables is not actually used, just to demonstrate the use of, the specific implementation of the code is:

MyProc proc

push ebp
mov ebp, esp

sub esp, 8

mov eax, dword ptr [ebp + 8]
sub eax, dword ptr [ebp + c]

add esp, 8

pop ebp
ret 8

MyProc endp

Now an analysis of this subroutine, push ebp / mov ebp, esp a routine save and set the EBP of the code, sub esp, 8 in the stack, leaving the space of two local variables, mov / add to complete adding the statement, add esp, 8 modified to use two local variables, stack, ret 8 modified to use the stack of two parameters, the equivalent of ret / add esp, 8 2 code results. Can see, this is a standard Stdcall agreed subroutine, use the last parameter before the stack, return stack by the subroutine for amendment. Of course, this subroutine to demonstrate the implementation process, using the manual saved ebp and set the local variable method, in fact, there are two dedicated 386-processor instruction is used to complete this function, that is, Enter and Leave, Enter statement function is to push ebp / mov ebp, esp / sub esp, xxx, the xxx is the Enter the, Leave the completed add esp, xxx / pop ebp function, so the above procedure can be changed to:

MyPorc proc
enter 8,0

mov eax, dword ptr [ebp + 8]
sub eax, dword ptr [ebp + c]

leave
ret 8
MyProc endp


Well, Speaking of which, the principle parameters should be clear, but also concluded that the use of Masm32 Win32 assembler compilation time, we do not need to remember [ebp + xx] address such problems, or local variables need to set aside its own calculation of stack space, as well as in ret for calculating the value to add, Masm32 macros have these well, as in Masm32, the above procedure as long as you write:

MyProc proc Var1, Var2
local lVar1, lVar2

mov eax, Var1
sub eax, Var2
ret

MyProc endp

Compiler automatically in the mov eax, Var1 Enter a statement in front plug, its parameters will be defined according to local automatically specify the number of local variables, in ret will be automatically added before a Leave, the same compiler under the parameters How much to replace ret ret xxx, the mov eax, Var1 replaced mov eax, dword ptr [ebp + 8] and so on.

Finally, using the invoke macro Masm32, in front of you can see, calling a subroutine with parameters, we need to push the parameters onto the stack, if not careful the wrong number of parameters would make the stack imbalance to make the program removed from the stack error caused the return address of unpredictable consequences, it is necessary to have a statement to accomplish the task of automatic test, invoke such a statement is, in fact, it is automatically push all the parameters, test parameters were , the type is correct, and use the call to invoke a macro, for the above push / push / call MyProc instructions, one instruction can be completed are:

invoke MyProc, Var1, Var2

Of course, when the program compiled machine code will look after you find it to be properly replaced with the same push / push / call instructions. However, before using the invoke, in order to test it for the correct parameters, you need to declare functions, as in C, as stated in the statement is:

MyProc proto: DWORD,: DWORD

Proto is the keyword statement that stated,: DWORD that the type parameter is of type double word, that there are several on several parameters, the parameters are double word Win32-based, affirming statements to write before the invoke Therefore, we usually include it in the include file, well, comprehensive look at the Masm32 parameters used in a subroutine or Api, we only need to use:

...
MyProc proto: dword,: dword
...
. Data
x dd?
y dd?
dwResult dd?
...
mov x, 1
mov y, 2
invoke MyProc x, y
mov dwResult, eax
...

On the line, how, is not very simple ah? But I can suffer, and this article took my one night ... ##%$^&(*&^(*&(^&(* ...







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"Dragon Century: The Origin of" Game of the background Qunari people

A giant landing

"History will darkspawn described as homely Thedas only the most serious threat, but the majority live outside the country in the dwarf who says that is more like a distant threat, the invasion can not be compared with qunari people. After all, since the hero Garahel Battle of the Ayesleigh after defeating Archdemon has four centuries there have been no Blight 銆?銆?the. But 100 years later, the steel era 6:30, when the far north coast of Par Vollen first qunari Fleet reported the arrival of a war in this new century began.

It is said that these giants of the golden skin is a continent from the east came through Boeric oceans, for most people, qunari are mysterious. Some people think that they are hateful invaders, they fight and destroy the deadly technical ability, almost the collapse of the civilized world. For others, they are pagan, worship a kind of commitment to use force to spread itself to the "minority" race of strange beliefs. Land in the south Ferelden people think they are a legend, is extremely rare after the beginning of peace from the far north of the strange biological.

In qunari have begun to attack Rivain and Seheron, and invasion of the mainland, Thedas other places have not even received their messages appear in the Par Vollen. Qunari people in front of the discipline and technology, these defenders overwhelmed. Our ancestors never seen such a battle, when the sound of artillery, the other party immediately routed. Soldiers dressed in shiny Gangjia the qunari defenders in overcoming all obstacles in any ride. History will call it the first time qunari war, but more like a one-sided massacre, the next less than a decade, qunari Tevinter continue to go deep into the hinterland.

Is on the Thedas It was a dark age, of all nationalities in the common enemies of mankind once again was forced to bring together ... ... This enemy is like darkspawn as its purpose is not to destroy, but eager to conquer a land and its enlighten enlightenment. qunari who proved to be one of the most terrible opponent: "religious fanatics."

2 golden master

"About qunari people how to manage their land occupied by the story of diverse and difficult to trace, in their language using 'kabethari' title to these lands, meaning should be 'those who need educated'.

Some say qunari evil to intimidate the civilian population of people. They separated children and their families, and the adults into the 'academic camp' to learn their religious philosophy. Refused to obey were forced into indentured servitude, or sent to mine site work with ... ... they often die of extreme fatigue and hunger. Dare to resist the cold immediately be put to death. However, many subject to the new owners claim that if they comply with strict codes of conduct qunari people and the law will be treated well, even given a great trust.

Spread under the tragic record of each story, are referred to a program called 'qun' missionary terms. This may be a philosophical or refer to written text, or both, and some people claim, it even resembles qunari the people of God. Ode to light the different people that it dominated the qunari all aspects of life, not only contains the earthly on, and also covers the spiritual, qunari asked the reason people do not strictly follow its teachings.

Those who have worked with these golden monster who left some record of them in these records is a strong biological, higher than the ordinary one, the terrible calm demeanor, his eyes were shining flame like light. Some even claim that they showed some of his good faith, or cruel lack of a clear, a change of faith Seheran people who do not like him that poor people, it seems that these conquerors of religion would give a person some kind of self-discovery. 'In my life to follow God 銆?銆?days, regardless of his way to point where I would not hesitate to follow,' he wrote, 'but faith in qun, I found a meaning to go my own way. As long as all my compatriots can understand qunari gave us what. '

Is said to completely wipe away the best weapon is not a nation but a book. Fortunately, a four times world beating Blight is not so easy to bow out the aggressor nation. Upstart is about to begin the march. "

3 favorites march

"Named after the march past of the noble, upstart march from the church at 7:25 crisis era was launched, this time north of the close fight Thedas have been carried out for nearly a century. In Minrathous (the only major city not occupied Tevinter) Imperial Church to Seheron his troops and regained the territory of the eastern empire, Val Royeaux providential Templar who ordered her to lead the South's military thrust into Rivain. It was the fourth Blight from the largest military mobilization after.

In fact, the church's most powerful military force against qunari from Dr. Ring. It seems from the qunari technology, they show resistance to any magic things with extreme hate being pregnant. They also have the Master, but only the animals than be locked in a little better ... ... when compared with the ring of the Master, Master of the capability is immune to any qunari hope its neck. In the artillery in front of the church to lightning and fireball fired back, and setback its potential.

qunari bring the troops were confined to the northern zone, their number is difficult to compete with humans. Year after year, gradually eroding the church's front qunari. In the process, how to deal with local people who have faith in the human population change is particularly difficult, especially a lot of people have qun flourished under the doctrine of several generations, many of the armed forces deal with this problem is simple to extinction. Church officials then rejected this practice, asking to withdraw convert the north Rivain and Par Vollen, out now Nocen Fields and Marnus Pell's Luanfen is another matter. Yes, many, many people in the Marnus Pell massacre, said that the Veil 銆?銆?there has been a permanent tear, until today the ruins are still full of the bodies shall rest in peace.

No matter the case, to the storm era 7:84 qunari and utterly defeated. Those who were free territories, Rivain is the only one still believe in religion, human land qunari its rulers try to exchange with the outside world peace. So most of the territory of the envoys of mankind together, was signed Llomerryn agreement, in addition to Tevinter empire, all human territories have peaceful relations with qunari concluded. Again, according to the Creator of the willing, both the human victory over the aggressor should be palm as Thedas master status.

But today, this peace remains fragile. "銆?銆?heaven-sent by (Divine): Heaven is a church organization who live in Val Rayeaux huge, magnificent cathedral of the leader. Church of Heaven who are women. The Tevinter Empire has its own heaven-sent by All of them are men, and has its own church - the Imperial Church.

銆?銆?Blight (dry tide): Church admonished the world, it is human arrogance to Darkspawn into our world. Shamans who coveted the power of heaven, but was eventually exiled, to be its own corruption distorted, eventually to form the monster return to this world - the first Darkspawn this shape. they are like a plague-like dwarves kingdom was invaded and occupied the caves and underground channels. When they found the residence of one of the ancient gods, the sleeping dragon, the ancient underground after the wake. Giant Long recovery and the embodiment of devil, leading Darkspawn such as locust terms of its extensive built on the general trend toward the surface, along the extinction of all creatures: namely dry tide. since the last dry tidal campaign has four centuries, but now, Darkspawn gather again from the force.

銆?銆?Creator (Maker): Church worship the Creator. Has hinted that he is a male, the establishment of the Church of the Female Prophets Andraste be considered to be his wife.

Church believe that God is omnipotent and created everything, and he often tired of these creatures. Church believe this is his creation of the defect caused. Until once again proved himself worthy of his human concern, he will not respond to any prayer, any prayer meeting or other such things.

It is said that a long time ago, God created the Fade 銆?銆? this is the first in the world he created. His first child was in the Spirit Fade 銆?銆? God believe that they act the way he created his own ideas. But God created the first children of this aversion, because they can arbitrarily change their world, they lack the soul, only know how to copy people without their own creativity and imagination. Not satisfied because he abandoned Fade, turn created Thedas.

To create the second new creatures in the world can not change its face blossoms. He Veil to the world isolation with the first, he did not realize that his first child to observe these new creatures, and they produced a strong jealous imagination.

New World of Children has built a heaven-sent Emmanuel, which so pleased the Creator. Their world is richer than the spirits, so these organisms can imagine and dream of new things.

The first offense for instance. Evil spirit in the Veil on the other side of the human whisper, they began to worship the old gods driven 銆?銆? Creator of mankind was the main abandoned, and left the Golden City 銆?銆? After a long, Andraste to try to persuade God to forgive him for these children, but Andraste by her husband, who circles Maferath betrayal, and finally burned to death. This is caused by the Creator of mankind once again abandoned the second offense.

Now God left the world. The Church teaches that, when the light of the carols sung in every corner of the world, God will eventually return, and the world into a paradise.

But until that day arrived, he would take care of those who follow Andraste teach believers. When they die, God will bring them to their side. Others will be forever wandering in Fade into, no longer be able to enter God's sight. This state is called the Church to "Oblivion".

銆?銆?Veil: A mortal world will be separated from the supernatural with the Fade boundaries. Whether spiritual or mortal, their bodies are difficult to cross the Road barriers, but the sense of mortal can easily travel in a dream.

Appeared when a large number of dead or powerful magic, where the Veil will be weakened, there is currently no known way to be repaired.

Veil is not an object; it can not be touched or seen. It is used to describe the mortal scholars in the interaction between two different realities as a metaphor.

銆?銆?Fade: Fade is Thedas been separated by a supernatural Veil area. Fade is the spirit of the place of residence, in order to make them comparable to their consciousness in the mortal dream to see the landscape, the spirit of the changing constantly Fade face. In accordance with the Church saying, Fade is the Creator created the first world, where living spirit is his first creation.

In addition to the dwarves, each species will travel in a dream Fade, but at this point the Master will display their magic trapped. Most people do not remember their time in the Fade in, however, be forced to their memories of the Master. Fade in the elimination of a human body they dream is a shock, but not fatal. The man just will wake up. Mortal entity has entered into Fade only once, which led to the first Blight. Master of the ring who are often lyium 銆?銆?help or their Harrowing 銆?0銆?The visit Fade.

Fade in an eternal existence, the black city. If you looked up, you can see the black city, but no one can know how to get there, it is forever floating in the distance.

Church believes that when a person dies, his soul would by Fade into the next reincarnation. Abandon the Creator destined to become forever lost in wandering souls in the Fade.

銆?銆?spirit (spirits): according to the church to say, Fade in the Spirit is the Creator of the first group of children. Because of their lack of soul, God abandoned them - because they can be arbitrarily changed according to their preferences Fade shape, but they lack imagination and creativity, and this is the imitation of the Creator. God created a new area and use Veil to the isolated and Fade, but this piece in the field can not be changed by the new kids. Since these new children have providential Emmanuel, God is satisfied. It is believed that when God created from his new child, Fade in the Spirit began a curious eye for the human, the more vicious spirit that, this vision also mixed with jealousy and desire.

Creator of the first child of the individual who viciously jealous of their hearts. They call mortal, so that they sleep through the Veil of the barrier sense, snooping in their dreams to build the land of their Creator. They covet their inner aura, they can not understand it. They Fade molded into them to see the appearance of human consciousness and reason behind not investigate the case of trying to remove that aura.

A soul can not understand a stationary can not change the world. They can not understand living in a flesh and blood of what it means. Some spirits through the Veil because they desire something that they never got.

"Demon" (Demon) is Fade in a destructive spirit's name. They can take mortal soul in a dream, and ordinary people into hate (Abominations). They can also take animals, dead bodies, and can skillfully use or to give rock and armor to life.

However, not all the same like the evil spirits, and some spiritual good intentions. These spirits cherish mercy, justice and determination of sex. The difference is that with the devil, the spirit of goodwill do not want to get out Fade, and their good intentions does not mean that they will help the mortal world in their own way. But if someone calls them, such as spiritual medicine, they still will try to help.

銆?銆?Old God (Old Gods): Thousands of years ago, the old gods of Thedas by many people, especially the Imperial Master who worship. Master form of dragon worship them. Legend is a God to teach them how to use the old magic.

The Church teaches believers, the old God is true, the city's fall in gold and darkspawn appearance, the Creator of human sin to deceive their imprisonment. Archdemon are believed to be the old gods sleeping darkspawn corrosion.

Now there are temples to worship gods of these old, no one may see. God said to the old Fade in on the people to speak, is that they teach the human magic, and created a dreamer; that those who become a Magister 銆?1銆?people. The temple is considered the first Blight in the demolition, but said that the old gods still exist in some parts of believers.

God said to the old Seven. The first, and that their leader, known as Dumat, Silent Dragon. By scholars said, he was the first to be Archdemon the old gods, and in the first Blight was defeated.

銆?銆?Golden City (Goden City): In accordance with the Church saying, Gold City was built by the Creator, for the reception of dead mortals. This paradise in the world is empire mage destroyed, because they still have a life time came to make it into a black city, the Master will change as the first darspawn.

Now, for the dead is no paradise host them there. Those who worship God will be gathered at his side, others will drift in interest-free to Oblivion. This is not a punishment but an inevitable result of human depravity. Church believes that once the light of the carol singing in the four corners of the world, God will return and rebuild this city and all sectors into the Promised Land.

銆?銆?Lyrium: Lyrium is a rare and dangerous mineral. In the natural state, this mineral can cause human or wizard serious injury to the mental disorder from a variety of injuries, it also make the Master died. Only dwarves know how to deal with this ore, and reduce the risk of making it more available. And ore generation close to give the dwarves a natural resistance to its effects (non-immune). Over time, more than living in the ground dwarf has lost this resistance. Processed ore used for any person, but a long exposure or a test between the improper operation can lead to serious side effects, such strong emotional fluctuations or complete loss of reason.

Dwarves and tranquil 銆?2銆?The processed lyrium enchant on an item. Master of the ring to use it, people in a sober state, from the spiritual dimension into the Fade. Through proper preparation, the Master can also save it magic (mana).

銆?0銆?Harrowing: Harrowing of the Master of the ring held secret religious initiation ceremony, I do not know in advance will be the case, participation by the adult apprentice mage. In order to determine the value of a Master, and his body left in the Master Tower, conscious to the Fade and the temptation to resist the devil. Fade in with the devil in the fight, the Master will not get the extra capacity. But it can be Master of the rings and the church to prove that the mage ability to resist on the evil Master attractive.

If the Master fails this test, they will bear a physical change in their Templar guard was killed. If the Master of the Ring Master will be worried about a Harrowing defeat, he will be tranquility (Tranquil).

銆?1銆?Magister: magister is a few hundred years ago, the magic rule Tevinter empire of the members of the polity. The Church teaches that a group of entities in the form of Magister Zeng Yi Fade and Creator of gold into the city. The results were corrupt city of gold, and led to the formation of darkspawn.

銆?2銆?Tranquil: serene (Tranquil) ceremony (use a brand of magic produced by the lyrium) will sever a link between the Master and Fade - they never dream. A side effect is central to their feelings was completely removed. One above, or a result of the interaction between the devil never take them without fat. Was not warm the hearts of calm. They saved his life, was directly asked if they would be willing to recognize, survive as an aloof and provide help to the existence, than to have another fork in the road on the road much better.

If you find a Master Master of the ring is too weak, unable to take in the face of the threat of evil to survive, then give them peace is actually a charity. A lot of experienced Master of this ceremony, itself had never shown the desire to become a Master, who once became a member of a quiet, they have been relieved to face mortal danger.

A quiet ceremony for the items using lyrium enchant, which provides for the Master of the ring main sources of funding. They do not have the natural resistance of the lyrium, but their concentration is far higher than the average person, when it also in the use of fewer mistakes.







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Awards before the flowers red 2000 Hu Yong 9 years hard work recognized

- "Zhongguancun Science Park, the 20th anniversary of outstanding contributions to the company / individual" award announced a comprehensive

On March 20 at the "demonstration zone of Zhongguancun mobilize the National Independent Innovation Conference," Beijing Red Flag Erqian Software Technologies Ltd. (hereinafter referred to as "Red Flag 2000") while "Zhongguancun Science Park, the 20th anniversary of outstanding contributions to the enterprises (units)" and the "Zhongguancun Science Park 20th anniversary of the outstanding contribution individuals" awards in the bag to become the focus of the industry.

The meeting chaired by the Mayor of Beijing Guo Jinlong. Politburo member, Beijing Party Secretary Liu Qi, State Councilor Liu Yandong, the National Science and Technology Minister Wan Gang, deputy secretary general of the State Council and other key leaders, Siu Lun attended the meeting. Recognition of Zhongguancun Science Park aims at summing up the major achievements and experience of 20 years, in recognition focused on the development of the park made a great influence, played a major role, there was a significant invention, in the present and the future still has a model of enterprises and individuals. Red Flag 2000, the company was outstanding contributions to the Business Awards, only Yong Hu, general manager of individual awards were outstanding contribution to the full that the company and the Red Flag Red Flag 2000, 2,000 people made the underlying software-based practice and to pay the government and all walks of life have been full recognition.

Red people, Qingqi made software banner

Red Flag 2000, the company led by Hu Yong-only, based on personal experiences made every important stage of software development, and its own efforts and perseverance, for the development of domestic infrastructure software has made many pioneering contributions to the development of the Zhongguancun Science Park painted a splendid touch. Red Flag 2000, the company launched in 2001, China's first cross-platform Chinese office software, in 2001 China's first successful version of software government procurement, it is also a procurement in the Microsoft products for the first time all out, a major cause in the international vibration. Red Flag 2000, the Chinese market because of domestic software companies, manufacturers rose, so the software has been made more fair treatment and respect.

In 2004, Hu was made brave and innovative office suite applications and the combination of e-government concept of Red Flag 2000, the company based on this concept, the product really has its own characteristics and advantages, thus creating a situation of domestic infrastructure software development. Red Flag 2000, the company launched the next round of copyrighted software in government procurement advance, more than 200 cities have won the bid for government procurement, regardless of Beijing, Guangdong, or Fujian, Hunan, more and more provinces choose red 2000's RedOffice for daily office. Trial base in all domestic software, RedOffice has been one of the most popular software, has been widely used. By contrast, Microsoft and other foreign software prices fell year by year, for the domestic information technology has significant cost savings, but also our country on September 5, 15 during the input of domestic infrastructure software received handsome returns.

In 2008, the Red Flag 2000, the company based on its years of research and development of the office software experience and full participation in open source development, perception, farther upstream in the innovation. They re-thought the definition of Office launched a comprehensive innovation RedOffice4.0. This time, they used gesture of pride, that all bound to be a complete break with the past. The new interface, more human performance and operation, truly a "nice-to-use should be used" to enable more users to experience, using homemade software can not only provide the fundamental basis of safety and security of their own cultural traditions and maximum use can be used to meet. This year, the depth adjustment phase is now the world's software, Microsoft's products are also a dramatic change, red 2000 companies a comprehensive range of innovation and greater competition for users to join the competition, which was Yong Hu said: "In the products, we have only offensive strategy "This vividly reflects the development of domestic infrastructure software lung power.

Red Flag 2000, the open source dream bloom

After nine years of struggle, Red 2000 owned by companies with less than 50 to become the largest infrastructure software companies, more than 400 people have a high level of technical team. The company's main product RedOffice be in direct competition with Microsoft Office products. With strong technical strength and technical team, the red flag in 2000 the company has repeatedly take national projects, such as in October 2004 won the national "863 Program" software to support major projects, by Ministry of Information Industry Development Fund and Beijing Electronic Science and Technology Commission, Zhongguancun CMC and other special support, and was included in the Torch Plan. February 2005, Red Flag 2000 the company received the first prize of Beijing Science and Technology Progress.

Especially in the use of open source technology and the development, implementation of open standards, the red flag walking in 2000 has been made in other infrastructure software maker, for the development of Zhongguancun software industry provides a reference. Red Flag 2000, the company established in 2006 to participate fully in the open source strategy, to learn and master the advanced development platforms and community development mechanisms, access to and formed a number of core technology, their innovation ability and management level have a substantial upgrade. In this process, the Red Flag 2000 in the open source community's increasingly influential, has become one of the world's three major open-source OpenOffice.org community's second-largest technology, and is widely recognized government and industry for domestic revenue business leader. Red Flag 2000 is a national standard UOF document format the main makers and participants, UOF standard is also the main promoter, and in September 1, 2007 the first to introduce the full realization of UOF's products, now continue to work to improve the UOF standard and promotion. Red Flag 2000, the company based on open source and open standards of practice and hard work won high evaluation of Zhongguancun Science Park, in January 2008, Red Flag in 2000 became the first experimental demonstration zones, Zhongguancun enterprises, in June 2008, as hundreds of Zhongguancun Science Park innovative pilot enterprises.

Red Flag 2000, 9 years recalled the course of development, it is not only a microcosm of the development of domestic infrastructure software, is also 20 years of construction of Zhongguancun Science Park in the wonderful part of history, honor only belongs to the past, the future continue to be brave to open up. I believe in the Government's overall guidance and support of domestic road infrastructure software will be broader and broader. Hu Yong said before, the future development of domestic infrastructure software is the top priority. Red Flag 2000, will continue to promote domestic software industry and the promotion of science and technology park and other areas continue to make more innovative contributions.







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